Customer Relationship Management

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Customer Relationship Management (CRM)

GAC’s tagline ‘Delivering your strategy’ places our customers’ ambitions and strategic targets at the centre of our service promise. Customer Relationship Management (CRM) involves listening to and understanding customers, anticipating their needs, and responding in a way that excites them. CRM is a business philosophy and used effectively, CRM will help GAC:

Increase profits without increasing costs
Build existing business as well as new business
Identify the small customers that have the potential to grow
Better customer loyalty

The two-day CRM workshop gives you the skills to understand, anticipate and respond to our customers’ needs in a consistent way across the GAC World, ensuring our relationships are built to last the distance.

Category

Commercial
Duration

2 days
Dates

13 Sep 2023 - 13 Sep 2023
Pace

Workshop
Target

Relevant Personnel
Certificate

Yes
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Content

The CRM Workshop covers the following key areas:

Attitude as a starting point of CRM
Understanding the who, what and why of CRM
Understanding what customers want
Identifying current barriers and know how to overcome them

Format

CRM is a two-day workshop. It is designed with the individual learner at the centre of the learning process and is knowledge-based, interactive and practical.

The GAC Group Management expects that all GAC employees are provided with sufficient time to complete the core requirements of each course within working hours.

Who should apply?

All GAC Sales personnel.

Testimonials

“The CRM workshop delves into what it means to create lasting, profitable relationships with our customers, built on trust and mutual understanding.”

CRM Participant