Customer Relationship Management

Customer Relationship Management (CRM)

GAC’s tagline ‘Delivering your strategy’ places our customers’ ambitions and strategic targets at the centre of our service promise. Customer Relationship Management (CRM) involves listening to and understanding customers, anticipating their needs, and responding in a way that excites them. CRM is a business philosophy and used effectively, CRM will help GAC:

  • Increase profits without increasing costs
  • Build existing business as well as new business
  • Identify the small customers that have the potential to grow
  • Better customer loyalty

The two-day CRM workshop gives you the skills to understand, anticipate and respond to our customers’ needs in a consistent way across the GAC World, ensuring our relationships are built to last the distance.

  • Category

  • Duration

    2 days

  • Dates

    13 Sep 2023 - 13 Sep 2023

  • Pace


  • Target

    Relevant Personnel

  • Certificate


  • Enroll Now


The CRM Workshop covers the following key areas:

  • Attitude as a starting point of CRM
  • Understanding the who, what and why of CRM
  • Understanding what customers want
  • Identifying current barriers and know how to overcome them


CRM is a two-day workshop. It is designed with the individual learner at the centre of the learning process and is knowledge-based, interactive and practical.

The GAC Group Management expects that all GAC employees are provided with sufficient time to complete the core requirements of each course within working hours.

Who should apply?

All GAC Sales personnel.


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