Overview

Overview

The Effective Business Writing (EBW) course is specifically designed to ensure GAC people understand the mechanics of creating appropriate, professionally written content in a business context. The ultimate intention is to ensure we, as both individuals and as a company, present ourselves as the hardworking, knowledgeable, customer focused experts that we are.

This practical course establishes a foundation of proper grammar and punctuation, brevity and clarity in writing, professional tone and structure and appropriate etiquette to create a well-written business communication. Participants are also introduced to proofreading and self-editing techniques to ensure all communication is clear and to the point.

EBW facilitators provide comprehensive feedback and corrections for all weekly submissions, ensuring that lessons are applied and understood in detail. Participants have the chance to discuss each other’s work, seeing first-hand how there are multiple ways to create an effective message and discussing the merits of different approaches to effective communication.

Content

Content

The EBW course covers the following key areas:

  • Structurally sound writing
  • Brevity
  • Clarity
  • SMART requests
  • Tone
  • Appearance

Format

Format

EBW is a four-week facilitated course, delivered via GAClearn.

The GAC Group Management expects that all GAC employees are provided with sufficient time to complete the core requirements of each course within working hours.

Who Should Apply?

Who Should Apply?

All GAC personnel wanting to gain a deeper insight into the mechanisms of effective communication, hands-on application of lessons and detailed feedback on their written communication.

Testimonials

Testimonials

“This course helped me and had a big impact in my professional growth. I got a lot of new knowledge in this area of business – it’s one of the most informative and helpful courses that I’ve completed in my life.”

Denis Korotkikh
Agency Department Manager
GAC Russia

“All content of this course has been relevant to my work, especially the module on Clarity. The course was very useful to me and I have learnt a lot of new writing methods and skills. The course ‘Effective Business Writing’ will play an important part in my future work.”

Stacy Li
Operations Assistant
GAC China

    Course Features

    Mode Facilitated
    Duration 4 weeks
    Modules
    4
    Target
    All Personnel
    Certificate
    Yes