Effective Business Writing

Effective Business Writing (EBW)

The Effective Business Writing (EBW) course is specifically designed to ensure GAC people understand the mechanics of creating appropriate, professionally written content in a business context. The ultimate intention is to ensure we, as both individuals and as a company, present ourselves as the hardworking, knowledgeable, customer focused experts that we are.

This practical course establishes a foundation of proper grammar and punctuation, brevity and clarity in writing, professional tone and structure and appropriate etiquette to create a well-written business communication. Participants are also introduced to proofreading and self-editing techniques to ensure all communication is clear and to the point.

EBW facilitators provide comprehensive feedback and corrections for all weekly submissions, ensuring that lessons are applied and understood in detail. Participants have the chance to discuss each other’s work, seeing first-hand how there are multiple ways to create an effective message and discussing the merits of different approaches to effective communication.


The EBW course covers the following key areas:

  • The Definition of Effective Business Writing
  • Structurally Sound Writing and Brevity
  • Clarity and Tone
  • Appearance


EBW is a four-week facilitated course, delivered via GAClearn.

The GAC Group Management expects that all GAC employees are provided with sufficient time to complete the core requirements of each course within working hours.

Who should apply?

All GAC personnel wanting to gain a deeper insight into the mechanisms of effective communication, hands-on application of lessons and detailed feedback on their written communication.


Enrol Now

Please provide us your full name
Please provide us your email adress
Please provide us your company name