The importance of effective business communication is evident in all aspects of GAC business. Whether among colleagues or with customers and suppliers, good communication practices are essential for effectively managing the business and maintaining the GAC Brand.

Good communication in business is critical for developing relationships with customers and suppliers and achieving greater performance on an individual and company level. With increasing reliance on technology for communication, from the proper use of email etiquette to professionalism within social media or text-based communication, we need to ensure our people are equipped with the relevant skills to be confident in their daily interactions across the GAC World.