Overview

Overview

The Effective Business Writing (EBW) course is specifically designed to ensure GAC people understand the mechanics of creating appropriate, professionally written content in a business context. The ultimate intention is to ensure we, as both individuals and as a company, present ourselves as the hardworking, knowledgeable, customer focused experts that we are.

This practical course covers grammar, punctuation, style, structure and etiquette to create a well-written email, before applying proofreading and self-editing techniques.

Content

Content

By the end of the course you will have learned a wide range of skills and tools for crafting effective business communication.

The key modules of the course are:

  • Identifying effective and ineffective business writing
  • Structurally sound writing
  • Brevity
  • Clarity
  • Tone
  • Appearance

Format

Format

EBW runs for six weeks and is delivered via our state-of-the-art interactive online Learning Management System, GAClearn.

GCA eLearning courses require approximately five hours per week for all courses. It is the expectation of the GAC Group Management that all GAC employees are provided with sufficient time to complete the core requirements of each course within working hours. In order to establish higher results, participants are encouraged to fully complete all activities, and additional personal time may be required outside of working hours.

Testimonials

Testimonials

“This course helped me and had a big impact in my professional growth. I got a lot of new knowledge in this area of business – it’s one of the most informative and helpful courses that I’ve completed in my life.”

Denis Korotkikh
Agency Department Manager
GAC Russia

“All content of this course has been relevant to my work, especially the module on Clarity. The course was very useful to me and I have learnt a lot of new writing methods and skills. The course ‘Effective Business Writing’ will play an important part in my future work.”

Stacy Li
Operations Assistant
GAC China

Contact

Contact

Course Features

Mode Facilitated
Duration 6 weeks
Modules
6
Target
All Personnel
Certificate
Yes